As a med spa, you must rank high in your local search area to get any organic bookings through your website. The industry is becoming extremely competitive and here are some easy SEO steps you can take to make sure your med spa website stays in the race.
The competitive digital landscape in 2025 has ensured that a strong online presence for medical spa businesses, isn’t just an added advantage that it used to be, but a necessity. The global med spa market is growing fast, expected to reach $31.89 billion by 2027, offering a huge opportunity for your business. SEO simply allows you to get a bigger piece of this market share.
SEO, or search engine optimization, is the key to making your medical spa services, like botox, facials, dermaplaning, microneedling, and bodysculpting visible to potential clients actively searching for treatments online in your service area.
But achieving great SEO results isn’t just about stuffing your website with keywords; it requires a strategic, user-first approach that aligns with the ever-changing Google guidelines. And honestly, following the best SEO practices for any business, especially if you are not an SEO professional, can become a headache. This is why I have condensed down the best SEO approach for med spas, from my years of experience with med spa SEO.
Let’s dive into the tried and tested strategies for medical spa SEO, condensing the best practices highlighted in recent expert resources—and going a step further.
Want this information in the form of an easy-to-follow checklist? Follow this SEO Checklist for your Med Spa.
Imagine this: a potential client searches for “Botox near me” or “best med spa for skin rejuvenation.” This is the hottest lead for your business, they are actively seeking your services. But if they can’t find you, it doesn’t matter. Your competitors will get those clients.
You need SEO to show your business to these leads. These leads have the lowest cost per acquisition and the highest conversion rate. But, if your website isn’t optimized for these searches, you will attract exactly ZERO of these clients; who are ready to book an appointment. This is where SEO will come in, not only to help you rank higher in search results, but also to build trust and credibility with your audience.
It is important to remember that SEO for medical spas is not a one-size-fits-all process. The strategies and content needs to be highly tailored according to services, area, competition, and even seasons. Your SEO strategy needs to adapt to specific industry challenges, such as local competition, Google’s stringent ranking criteria for YMYL (Your Money or Your Life) topics, and the need for exceptional user experience.
With that being said, there is no harm in ensuring all these basic SEO steps for med spas are being followed by you, it will be free and set you up for success in the coming years.
Successful SEO starts with understanding your audience. What do they need? What are they searching for? Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify high-intent keywords. For example, terms like “medical spa near me,” “Botox treatments,” and “non-surgical facelifts” are commonly searched. Make sure to also capture keywords with your service area in them, for example “dermaplaning in New Jersey”, “cryotherapy in Tampa”, and “face lift in New York”.
Don’t have the time to do extensive keyword research? Here’s a list of all the keywords for the most popular medical spa services, just add your service area, and you are good to go.
Once you have your keyword list ready, categorize these keywords into:
Professional advice: When you use these keywords in your content, weave them naturally into the copy, don’t force them anywhere. This isn’t 2012. Avoid keyword stuffing, as it creates a poor user experience and violates Google’s guidelines.
As I tell all my clients, conversion is more important than traffic. Getting 100 visitors and converting 10 is more valuable than getting 1000 visitors and converting 5.
Your website design and experience is the foundation of your SEO efforts, and also the deciding factor for your conversions. A website that looks professional also increases the trust of first time users.
Here’s what you need:
Want a clear checklist to make sure your med spa website is following the best design and conversion practices? Here is a detailed one for free!
Content is king in SEO—but only if it’s helpful, original, and relevant. With Google cracking down on low quality sites at a high rate, now is the time to be even more vigilant about the quality of content on your site.
It might be too late to break the news to you, but you are in a very difficult niche when it comes to ranking content on Google. Blogs and content related to the medical field and medical services is generally more difficult to create and rank, but this is no place to give up.
Let’s stick to what we know, our customers! Your focus should be to write content that provides answers to the questions your clients have.
Create blog posts, FAQs, and treatment guides that answer your clients’ most pressing questions. For example:
Start with blog pieces that are highly relevant to the services you provide and your service area. Each piece should demonstrate your expertise while incorporating targeted keywords naturally. Always include a clear call-to-action (CTA) to encourage bookings or consultations.
If you can’t think of any blog ideas for medical spa websites, here is a free list of 100 questions related to med spa services that you can answer to get traffic and help your customers.
Writing the content is one part of the on-page SEO equation. You also need to make you’re your pages are set up correctly, with proper on-page elements, and sound technical SEO. If the technical SEO of your website is all muddled up, then no amount of great content will help you get conversions. You need make sure elements like redirects, canonicals, paginations, and URL protocols are set up correctly. Here is a detailed checklist you can use to check the technical SEO of your spa website.
Optimizing the on-page elements of individual pages ensures they perform well in search results, not only by ranking well, but also by improving their CTR. Key elements of on-page optimization include:
There are also some features you can add to your website to boost its credibility and authority in the local searches. Here is a detailed checklist of all items you can add to boost the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) of your medical spa website.
Local SEO is critical for medical spas. The Google Local Search Pack (the one that shows you driving directions and reviews) is prime real estate for businesses. And the best ones always show at the top.
Your first order of business should be to claim a free Google Business Profile for your business, fill your basic information, and get it verified.
Optimize your Google Business Profile with:
After the optimization of your Business Profile, your next step should be to get as many encouraging client reviews as possible. Getting clients to review your new business on Google can be tricky, but here is a list of 5 proven ways you can use to get more reviews on your profile.
The next step in Local SEO after your Google Business Profile should be business profile on all other major platforms. Some of the important ones that you should not miss are Bing Places, Apple Business Connect, Yelp, and Healthgrades. Make sure to also optimize these profiles with as much information as you can provide.
Professional advice: Make sure that the information across all these business profiles is accurate especially the business Name, Address, and Phone (NAP). Consistency in your NAP across platforms is critical for Local SEO.
Once you have made business profiles on all these platforms, don’t stop here. You should make business profiles on all business listing websites that either have:
These are called citations and can significantly boost your local SEO efforts by increasing your online presence and providing nofollow backlinks. If you need a list of business websites where you can list your website for free, here is a list of 100 citation websites ideal for medical spas.
No SEO strategy can be complete without backlinks. However, as a medical spa servicing a local area, backlinks don’t play a role until much later in the game. They are the fuel in your SEO strategy that you should only use once the fire is lit.
Backlinks, or links from other websites to yours, signal to Google that your site is credible. You want to earn backlinks from websites that are relevant to your business, and not just any blogs. Links from a tech blog won’t do much for your medical spa website. Moreover, you should prioritize getting backlinks to your home page and content pages that are ranking well and need a boost. Click here to get a complete backlinks strategy for medical spa websites.
As a medical spa website, to get backlinks you should focus on:
Lastly, you should avoid buying links or using spammy practices; these can harm your rankings.
It is very important to have a tracking system in place for your med spa SEO efforts. If you are a nerd like me, you will make live tracking dashboards on Looker Studio that are color coded and track advanced metrics for quick insights on performance.
But you don’t have to go all out right from the start. You can use Google Search Console for organic performance analysis via Google search, and Google Analytics to track and understand user behavior on your website. Both are completely free tools. Here is a handy e-book that will help you set up GA4 and GSC for your medical spa website, with a list of most important metrics to track.
At the very least, you should be monitoring metrics like:
If certain pages underperform, revisit your keyword strategy, content quality, or technical setup. SEO is an ongoing process and success requires regular analysis and updates. You can’t rely on SEO plugins to do your SEO; that can actually harm your rankings!
If you want to see SEO strategies for med spas in action, take a look at our various case studies below.
Don’t take my word for it, see for yourself.
I have been working with clients like yourself, for more than three years.
My work has produced remarkable growth for companies around the world. This is realistic and achievable for you too!
